(DOWNLOAD) "Value co-creation in sport management" by Herbert Woratschek, Chris Horbel & Bastian Popp * Book PDF Kindle ePub Free

May 12, 2021

eBook details

Title: Value co-creation in sport management
Author : Herbert Woratschek, Chris Horbel & Bastian Popp
Release Date : January 02, 2017
Genre: Sports & Outdoors,Books,
Pages : * pages
Size : 5657 KB

Description

This book offers new insights into value co-creation in the context of sport management. Based on recent developments in academia (e.g. service-dominant logic) and empirical evidence, it highlights the significance of customers and other firms and organisations (service networks) for the creation of high quality products and services. Five articles shed more light on various aspects of value co-creation including a sport value framework, customer-to-customer value co-creation platforms, fan consumption communities, value co-destruction, and coopetition strategies. They also broaden our understanding of the processes that lead to joint value creation by different parties. In addition, the authors present insights that can be helpful in practice, and describe guidelines and strategies that are in line with the concept of value co-creation. In so doing, this book helps to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors.

This book was published as a special issue of European Sport Management Quarterly.